Watch the video below to hear more about why, for some innovators, this is the most important step in the process

Golden Questions

Tools and Templates

1 - Assumptions Map

Capturing what you think you know

2a - Experiment picker

Finding the right test

2b - 9 Ways to Experiment

Different ways to experiment

3a - Tips for creating a prototype

Top tips for prototypes

3b - Experiment Creator

Helping you create what’s right for you

4 - Assumptions Learning Card

Capturing what you hear from testing

5a - Business Model Canvas

Exploring commercial viability

5b - Simple Financial Model

Creating simple projections

6 - Pitch Deck

Communicating the value of progressing your idea

Pilot - Customer Journey Map

Creating the overall experience