3a - Tips for creating a prototype

Prototypes can take many forms -  depending on the question you're testing and your level of confidence.

When you are first starting, you want to find out if people want your solution to their problem. A prototype at this stage can be as simple as the idea written on a piece of paper to be discussed in an interview.

As your confidence in your solution grows, you can increase the fidelity of your prototype - this just means putting a bit more time and effort into making it close to the real product.

An MVP - minimal viable product - is the most basic version of your final product you can put out to test in the real world. An MVP is the last step of the Experiment stage, so every prototype you do before this needs to be even more simple or basic.

You need to get creative to make prototypes quickly and cheaply.

Be your own designer 

When you’re piloting something new you often need to take on many roles, including creating the look and feel of your new idea. There are lots of tools that can help you produce outputs that look and feel like a designer has been involved: 

  • Canva  to create beautiful mockups of websites, posters, ads etc 

  • AdParlor for Facebook ad mockups 

  • Pexels or Unsplash for free stock images 

  • unDraw for stock illustrations 

  

Be your own developer 

When you’re piloting something new you often need to take on many role, including building landing pages. Explore some of the below which can help you.  

  • Adalo is like squarespace for building apps - no-code build! 

  • Marvel for wireframe, prototype, user test, design apps and websites 

  • Squarespace for no-code landing pages