Who, What and Why?

What do we mean by innovation?

There are lots of ways to define innovation.

For us, it's about creating new and improving existing ways to generate more income and attract a diverse audience to Mind.

It's using an insight-based approach to understand a problem and generating a solution before testing and refining it.

Remember, it's not just about developing big shiny new creations (although we love this!). Innovation can be small tweaks or iterations to gradually improve something.

Why are we innovating?

Fundraising innovation exists to help us future proof our income, respond to changing supporter needs and support our mission to ensure everyone experiencing a mental health problem gets support and respect.

It helps us take a human-centred approach to understand our audiences more.

It encourages collaboration across teams and departments.

It makes us fail fast, learn and grow from those failures.

It helps us remain competitive in a crowded market.