2e - Beg, borrow, steal (early ideation and refinement tool)

Use this alongside your stimuli to generate new ideas. Best done in groups.

Go through each question in turn. Make sure you have a space for people to put down ideas either online on in the room - a big A2 sheet would work for this.

What is our audience asking (begging) for? There should be people in the room who have regular contact with them and know what they want.

Borrow – taking inspiration from other things in the market, other charities or businesses are doing, trends in the media. E.g. Greggs and Primark collab – what if we collaborated with a high street retailer?

Steal – directly taking an idea or concept from another organisation or business. E.g. Greggs and Primark collab – what if we collaborated with Greggs.

Templates and tips on how to use this tool for both early ideation and idea refinement can be found on the PowerPoint below.