The Golden Questions

These are the key or golden questions you should find answers to in this stage of innovation, before you progress to the next stage

What assets and capabilities could we use to enhance the idea / it’s delivery?
What’s our right to play/ link to mission?
What solutions could be desirable?
What are our hypothesis to test?
How will we test them?
What can we beg, borrow, steal from others?
How will we be different?
What value could this market offer?