The Golden Questions

These are the key or golden questions you should find answers to in this stage of innovation, before you progress to the next stage

  • Do we have previous experience that we can utilise?
  • Are there any organisational red lines?
  • Have you understood your audiences wants / needs?
  • Have you prioritised wants / needs to solve?
  • What are the current trends in this market?
  • Who else is playing in this space?
  • Is there a gap we could fill?