1 - Assumption mapping

When - Do this at the start of this phase, as soon as you finish your innovation briefing form.

Why - It will help you to understand what you think you know about your audience, and what you still need to learn. It is the first step in planning any research you need to carry out

How - First, write everything you think you know about your audience or this project down on post-it notes. This is useful to do as a project group. Once you have these, work together to discuss where it should go on the matrix.

Use the template on this miro board